Are you a small business owner that is looking to succeed? We suggest you start at the top and create a well-crafted digital strategy as it’s essential to start top-down. Creating a successful marketing strategy can be complicated but by following the correct process, you will have a higher chance of being successful.
Define Your Objectives
Its important to start with the end first and define your objectives. What are the measures that you want to achieve and how would you consider the strategy a success. Some great examples would be:
- Increase website traffic
- Generate more customer leads
- Boost short term or long term sales
Identify your target audience
Once you know where you want to go with your objectives, understanding who you want to get there will be crucial. You want to be targeting the correct customers to increase your customer penetration and eliminate wasted spend. So the next step is to define your customer:
- Who are your customers?
- What are their needs?
- What are their preferences?
- What are their painpoints that need solutions?
Choose the Right Channels
Online, there are numerious digital marketing channels to choose from. Its important to chose the channels that correspond to the customers and objectives you have already defined. For example, if your targeting a younger audience, Instagram and TikTok are probably better options than email marketing. Digital channels could include:
- Social media eg. Facebook, Instagram, LinkedIn, TikTok
- Direct email
- Search engine eg. Google, Bing
Develop High-Quality Content
Creating quality content is king. Interactive, fun, informative and engaging content is crucial to attracting your selected audience and retaining them for long periods. You content can be in many different forms:
- Blog/Article posts
- Social Media updates
- Videos eg. YouTube, Twitch
Monitor and Analyze Your Results
Once your strategy has been launched and you are targeting, creating and engaging, you need to be monitoring your results and making sure what you are doing is working, or not. Through analysis, you can review your efforts, and see whats working. This will allow you to make data-driven decisions and optimise your strategies over time.
Spending time to create a digital strategy that works takes both understanding and effort. By aligning your digital strategy to your audience and business guals, you can craft a digital strategy that resonates with your target audience to drive results and help your small business succeed.
