How do we measure your campaign’s success?
Search Engine Optimisation (SEO)
Keyword Rankings
The position of a website in the search engine results pages (SERPs) for a particular keyword or phrase. The goal is to improve the ranking for relevant keywords to increase visibility and attract more organic traffic.
Organic Traffic
The number of visitors who come to a website through organic search results, as opposed to paid advertising. The goal is to increase the amount of organic traffic to the website by improving its visibility in the search results.
Backlinks
The number and quality of links from other websites that point to a particular website. The goal is to obtain high-quality backlinks from authoritative websites to improve the website’s authority and ranking in the search results.
Domain Authority
The overall authority and trustworthiness of a website based on factors such as the quality and quantity of its backlinks, its content, and its overall user experience. The goal is to improve the website’s domain authority to increase its ranking in the search results.
Click-Through Rate (CTR)
The percentage of clicks that a website receives compared to the number of times it was shown to users in the search results. The goal is to improve the CTR by creating compelling and relevant meta descriptions and titles that entice users to click on the website’s link.
Bounce Rate
The percentage of visitors who leave a website after only viewing one page. The goal is to decrease the bounce rate by providing engaging and relevant content that encourages visitors to explore more pages on the website.
Pay Per Click (PPC)
Return on Ad Spend (ROAS)
The amount of revenue generated from an ad campaign compared to the amount of money spent on it. It is calculated by dividing the revenue generated by the ad campaign by the cost of the campaign.
Click-through Rate (CTR)
The percentage of clicks that an ad receives compared to the number of times it was shown to users. It is calculated by dividing the number of clicks by the number of impressions.
Cost per Click (CPC)
The amount of money an advertiser pays for each click on their ad. It is calculated by dividing the total cost of the ad campaign by the number of clicks received.
Conversion Rate (CR)
The percentage of users who take a desired action on a website, such as making a purchase or filling out a form. It is calculated by dividing the number of conversions by the number of clicks.
Cost per Conversion (CPCo)
The cost of acquiring each conversion, such as a sale or a lead. It is calculated by dividing the total cost of the ad campaign by the number of conversions.
Quality Score (QS)
The relevance and quality of an ad and its corresponding landing page. It is calculated by taking into account factors such as the ad’s click-through rate, relevance to the search query, and the quality of the landing page.
Content Marketing
Traffic
By creating and sharing valuable content, you can attract more visitors to your website who are interested in your products or services.
Engagement
Sharing interesting and relevant content on social media can help increase engagement with your brand, including likes, shares, and comments.
Leads Generated
By creating content that addresses your audience’s pain points and interests, you can attract more qualified leads.
Conversions
Once you have the leads from the quality content, you can increase your changes of converting them into paying customers.
Return on Investment
The revenue generated from the content marketing efforts compared to the amount invested in creating and promoting the content.
Social Media Marketing
Engagement
The number of likes, shares, comments, and other interactions on social media posts. The goal is to increase engagement to boost brand awareness and encourage followers to take action.
Reach
The number of people who have seen social media posts. The goal is to increase reach to expand the brand’s audience and attract new followers.
Follower Growth
The number of new followers gained on social media platforms. The goal is to increase follower growth to build a larger audience and increase the brand’s visibility.
Referral Traffic
The amount of traffic to a website from social media platforms. The goal is to increase referral traffic by sharing compelling and relevant content on social media that directs users to the website.
Brand Mentions
The number of times a brand is mentioned on social media, either through tags or general discussion. The goal is to increase brand mentions to improve brand awareness and reputation.
Conversion Rate
The percentage of social media followers who take a desired action, such as making a purchase or filling out a form. The goal is to increase the conversion rate by creating compelling and relevant content that encourages followers to take action.
Email Marketing
Open Rate
The percentage of people who opened your email out of the total number of people who received it. This is an important metric to measure the effectiveness of your subject line and email preview.
Click-Through Rate (CTR)
The percentage of people who clicked on a link in your email. This is a good indicator of how engaging your email content is and whether it is driving traffic to your website or landing page.
Conversion Rate
The percentage of people who completed a desired action, such as making a purchase or filling out a form, after clicking through from your email. This is a key metric for measuring the success of your email campaign in terms of driving revenue or leads.
Bounce Rate
The percentage of emails that were undeliverable and bounced back to you. This can indicate problems with your email list, such as outdated or invalid email addresses.
Unsubscribe Rate
The percentage of people who opted out of receiving future emails from you. This can indicate that your email content or frequency is not meeting their expectations.
Revenue Generated
The total amount of revenue generated from your email campaign. This is an important metric to measure the overall success and ROI of your email marketing efforts.